in 2011

When web design expert Ben Hunt set out to quantify the difference between and ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You’ll find the fixes easy to implement.

Author: Ben Hunt
Editor: Wiley

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